What’s Up Brew?
Catch all the action of the Almond Breeze Latte Art Video Challenge™ from 18 June - 30 August 2018
If you enjoy a steaming cup of java and appreciate the skills of coffee baristas in action, don’t miss out on the Almond Breeze Latte Art Video Challenge™, brought to you by Blue Diamond Almonds.
The Almond Breeze Latte Art Video Challenge™, the first of its kind in the world, was successfully piloted in South Africa last year. Based on the success of the campaign in South Africa, the competition has also been extended to Australia, New Zealand, Japan and the United Kingdom.
The Latte Art Video Challenge is an innovative online competition that pits top baristas around the world against one another for a grand prize and the honour of being called the Global Champion. Baristas submit videos online showcasing their latte art skills using Almond Breeze Barista Blend. For eight weeks the top two weekly videos go head-to-head online with the most votes across all social media channels winning the weekly rounds. A final challenge will see five global baristas competing against each other for the title of Almond Breeze Latte Art Video Challenge™ Champion.
Each country will host a leg of the competition between 18 June and the 30th of August. The Champion barista will win the grand prize and an all-expenses paid trip to compete in the Breezey Masters Finals – an Almond Breeze latte art competition where baristas from South Africa, Australia, New Zealand, Japan and the United Kingdom compete in a real environment to showcase their skills – in Melbourne in November 2018.
“Our innovative global campaign is a great way to acknowledge talented baristas both in South Africa and abroad for their craft in an online space, as well as put the spotlight on the full potential of Barista Blend Almond Milk,” says Marcus Peil, Blue Diamond Growers Country Manager: Africa & Middle East.
www.latteartvideochallenge.com
Ideal for people who are lactose intolerant, dairy alternative Almond Breeze Barista Blend is great in cappuccinos, lattes and flat whites and creates extraordinarily rich and creamy foam that’s fast becoming the crowning glory of the international latte art scene.
“We are thrilled to once again bring this exciting and world-first competition into the online space, and look forward to competitors from participating countries serving us their best latte art,” concluded Peil.
For more latte art action and updates on each region, follow www.latteartvideochallenge.com and on Instagram @latteartvideochallenge
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